Brand
Brand Guidelines
A logo, as part of the brand identity, visually gives a brand a professional look and feel. At all times we follow the correct usage of the logo. These are the guidelines for the Interwebb logo.
Our brand expression celebrates Interwebb's rebirth — at the core of it we seek to build a new image of Zambia as we brand a variety of businesses with the quality they deserve. The mark carries a subtle gradient of two shades of blue, used mostly on dark backgrounds.
The Mark
The Logo Concept
The Interwebb “IW” logo is a clear, straightforward symbol of the brand and its subsidiaries, most of which use “WEBB” as part of the name.
Inter
Interdisciplinary approach. Drawing from different branches of the tech and engineering world to redefine problems outside the normal boundaries and reach solutions based on a new understanding of complex problems.
Webb
Like a spider web — a large network of like-minded individuals connected by the zeal to develop, with a sole focus to create businesses that impact society positively. At the centre of this web is Interwebb.
Typography
Wordmark & Slogan
Wordmark
The font for “Interwebb” is Mustica Pro Semi Bold. It can be used on a white background with black text, or on a black background with white text.
Slogan
The slogan carries our ability to adapt and evolve with the environment of work to produce the best quality. The tagline font is Metropolis, used only in a landscape format.
Application
Logo Variants
The light variant is used on dark backgrounds and the dark variant on light backgrounds, to avoid issues with mixed colours.
System
Brand Colours
Aqua
#5FEAFD
Cyan
#1ECAFE
Azure
#06BFFF
Punch
#EA3788
Paper
#FCFCFC
Ink
#020101